Consumers would choose lower prices over loyalty schemes, according to UK supermarket chain Asda’s latest NOP research.
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According to the research 93% of Sainsbury’s customers and 95% of Tesco customers would prefer lower prices.
The group most sceptical about loyalty schemes was the 45-54 age group, while over three quarters of interviewees thought that a card did not greatly affect their choice of retail outlet, reported Infomatics.
