Langholm Capital, the owner of UK crisp group Tyrrells, has declined to comment on reports it has put the company up for sale.

The UK private-equity firm, which acquired the Herefordshire-based business five years ago from potato farmer William Chase, is understood to have put the company up for sale with a GBP100m (US$151.9m) price tag.

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According to The Sunday Times, Langholm has teamed up with corporate finance advisers McQueen to sell the company. Sales memorandum was sent out to potential suitors last week, and first-round bids are due next month.

A spokesperson for Langholm, however, said the company was not commenting on the reports.

Cereal giant Kellogg, UK confectioner Tangerine, Germany’s Intersnack and Japanese snack firm Calbee have all been suggested as potential bidders, the publication reported.

Tangerine, Intersnack and Calbee did not return a request for comment at the time of going to press. Kellogg could not be reached.

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Tyrrells, which recently increased its presence in the US after securing a listing with supermarket group Publix, exports to around 30 countries globally.

The company told just-food last year that its key focus markets were France, Germany, the Netherlands and North America. It is also enjoying success across Scandinavia, Switzerland and the Middle East. The firm recently employed a staff member based in Thailand to cover the Asia region where China is also a focus for the company.