Heinz is expanding its kids pasta range in the UK with the introduction of three new products.
This month, the group will launch Hello Kitty and ‘Madagascar pasta shapes under license, as well as Pizza Flavoured Tortellini.
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A spokesperson said that the company expects to drive incremental category growth with the product launches.
Catherine Allen, brand manager for Heinz’s kids and pasta meals, said: “Our new Heinz Kids Pasta ranges will appeal to the family shopper looking for a fun healthy meal solution for their children. We know that young families are the largest shopper group in this category, so ensuring we have a relevant range with on trend licenses is key to growth here.”
