General Mills is to extend its Häagen-Dazs ice cream range in the UK to include a Mint Leaves and Chocolate variant.
The additional flavour, which launches next month, will be “the first mint-flavoured offering in the luxury ice cream market”, General Mills said today (30 January). The variant will be available in a 500ml format.
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A GBP3m (US$4.7m) marketing campaign will support the launch, to include TV, digital, in-store, consumer sampling and PR.
