The UK’s Food Standards Agency has found that the majority of consumers have a low level of differentiation between saturated and unsaturated fats.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to the findings of a study conducted by the governmental watchdog, most consumers fail to make a clear distinction between fat and saturated fat in their diet, although there is an awareness of some fats, such as olive oil, being “good”, while others, such as lard, were thought to be “bad”.
Many consumers, the FSA found, were unable to identify saturated fats in processed foods, butter or cheese.
The research also found that consumers were largely frustrated that clear front of pack labelling of saturated fats was not available.
“There were frequent spontaneous requests across the sample for a consistent, simple, straightforward, easy to read front of pack labelling system that consumers can use to identify rough levels of saturated fat (and other constituents) at a glance, and considerable frustration that this was not already in existence,” the researchers wrote.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
