Frozen food specialist Findus has again teamed up with French chef Jean-Christophe Novelli to launch a limited-edition range of dishes.
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The Novelli range will hit shelves next month in a bid to offer more “indulgent” products to consumers.
“Our relationship with Jean-Christophe Novelli began in 2007 when we launched the first range,” said a spokesperson for Findus. “It became such a success we decided to design a limited-edition range.
“When Findus were taken over by Geir Frantzen in 2006, he was looking for a partnership with a chef who believed strongly in freezing foods and to bring out an indulgent range that would help lift the brand and the name. Freezing food is something Jean-Christophe feels very strongly about and is a method his mother used for her family growing up. He believes it is a great way of preserving food without the need for lots of colouring and preservatives.”
The new recipes will include a twist on British classics such as caramelised cider pork belly, as well as dishes such as salmon harissa and Mediterranean vegetable piperade.
The range will be supported by TV advertising throughout February and March.
