Asda, the UK unit of Wal-Mart, has agreed to remove a range of Brazilian beef from its shelves, after crisis talks with the National Farmers’ Union, an NFU spokesperson told just-food today (8 June).
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The beef from Brazil was not produced in accordance with British farm assurance standards and was not fully traceable, the NFU said.
“We put a statement out yesterday calling on Asda to stop stocking the beef because it broke their commitment to selling beef that is traceable and meets farm assured standards,” a representative for the farmers’ union explained.
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By GlobalData
In response, ASDA acknowledged the supplier did not have all the necessary assurance accreditations in place and issued a statement: “The decision to remove Brazilian beef from sale was made today, partly as a result of talks with the NFU and the concerns it raised.”
NFU deputy president Meurig Raymond said: “This was a clear breach of ASDA’s commitment to British farming and we are pleased that it has been put right. However I will still be meeting the company on Monday and will still be looking for answers as to why this happened. We must have responsible action if we are to achieve a credible red meat supply chain where all parties have the trust and confidence to work together.”
