Cadbury today (22 July) officially introduced Fairtrade certification for its flagship Dairy Milk chocolate in the UK.
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The confectionery giant, which first announced the move in March, said it had “committed” to offering the Fairtrade bar at “no extra cost – and with no change to the taste”.
Trevor Bond, MD of Cadbury Britain and Ireland, said: “It is exciting that these bars are now rolling off the production lines in Bournville. This creates a tipping point for Fairtrade with Fairtrade Cadbury Dairy Milk bars available to all – with the same great taste and at no extra cost.”
Bond added that Cadbury would work with the Fairtrade Foundation to see “what else is possible” for other brands and in other markets.
Cadbury said the switch to Fairtrade certification for Dairy Milk would triple the amount of cocoa sold under Fairtrade in Ghana to 15,000 tonnes.
Fairtrade Foundation executive director Harriet Lamb said: “This is a real milestone for Fairtrade and for cocoa growers in Ghana.”
The first bars are due in shops “within days”, Cadbury said.
