Kraft Foods is set to inject some fresh impetus behind its Milka chocolate brand in the UK.

The US food giant is developing a “full, integrated launch campaign” for Milka that will include TV advertising.

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The company, now the owner of the Cadbury stable of chocolate products, was coy about its plans, insisting it would “confirm more details at a later stage”.

“Milka is a leading chocolate brand in Europe and a key focus within the Kraft Foods European brand portfolio,” Kraft added.

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