UK biscuit manufacturer Burton’s Foods has changed its trading name to Burton’s Biscuit Co.
The company, which makes Cadbury biscuits under licence and owns brands including Jammie Dodgers and Maryland Cookies said the rebrand supported its “progressive business strategy”.
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Burton’s said it was focused on “driving innovation” in the biscuit category through its “power brands” and “maintaining a rapid pace and agility on a corporate and brand level”. It is also looking to expand its international footprint to “deliver continued growth”.
CEO Ben Clarke said: “The past two years have seen progressive changes at Burton’s, as we’ve transformed ourselves into a successful and dynamic UK manufacturing business. The rebrand, as part of this transformation, represents not only our past achievements, but also our future ambitions as we continue to go from strength to strength.”
Burton’s Biscuit Co. said branding at its offices and factories, changes to its packaging and a new website will be completed by early next year.
As part of the corporate overhaul, the company has introduced a slogan of “making every day more of a treat”.
Headquartered in St Albans, the company operates manufacturing sites in Blackpool, Edinburgh and Llantarnam and employs over 2,000 people.
