UK: British Pepper & Spice put it all in the bag!

British Pepper & Spice, the UK's leading supplier in retailer brand herbs and spices, has used its ingredients expertise to create its own brand, Bake in the Bag, a seasonings product for chicken featuring a roasting bag. Aimed at busy housewives with children, it was launched in early June with a £1 million marketing support package including a TV advertising campaign and celebrity endorsement from TV chef, James Martin. Launched under the Reasons to Season umbrella brand name, the product is available in three varieties, Garlic and Herb, Barbecue and Cajun. Each pack comes with a sachet of seasoning mix, a roasting bag and tie. All consumers have to do is place chicken pieces in the baking bag with the sachet contents, shake it evenly to coat the chicken and cook on a baking tray for 40 minutes. "The secret is all in the bag", according to Ian Kelland, marketing director at British Pepper & Spice. "Baking chicken in the bag will give restaurant style quality as the bag seals in the flavour by marinating and tenderising the meat as it cooks. It can be cooked, in 40 minutes, just a fraction of the usual preparation time for such results. And no mess or cleaning up afterwards. We expect this product to appeal to busy Mums for simple and delicious everyday meals."Available in major retailers from early June, the packs will typically retail at £1.29. The launch packs will feature a consumer leaflet with more product information and recipe ideas.For further information, photography or samples, please contact:Elaine Elliott/Cath McFadden, British Pepper & Spice Press Office Tel: 020 7373 4537 Fax: 020 7373 3926