A “controlling” stake in UK snacks manufacturer Wholebake has been sold to investment fund Bridges Ventures.

The deal, struck for an undisclosed sum, will give Wholebake the resources to grow, add capacity and create “at least” 60 jobs over the next five years, the fund said today (28 July).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Wholebake owns the 9Bar brand, which has listings at Tesco, Asda, Sainsbury’s and Morrisons, and the business co-packs for other brands. It generated sales of GBP11m (US$18.7m) in the year to the end of March. Sales have grown 50% in the current financial year to date, Bridges Ventures said.

Mark Gould and operations director Richard Shaw acquired the business in 2011 from founder and majority shareholder Steve Jones after he decided to retire.

Gould and Shaw will stay with Wholebake and work with Oliver Wyncoll, a partner at Bridges Ventures.

See Also:

Wyncoll spent 11 years as a partner at Langholm Capital, where he worked with UK businesses including Dorset Cereals and crisp maker Tyrrells.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Reflecting on Wholebake, he said: “These natural products are bang on trend with consumer demand for great tasting, higher protein, gluten-free snacking. With our investment, we hope to widen the strong and loyal following that 9Bar has developed and open-up new sales channels.”

Former Dorset Cereals CEO Peter Farquhar has been appointed to the Wholebake board to help drive grow the company’s distribution. 

Jaclyn Kelly, the former FD at UK fruit loaf business Soreen, has joined Wholebake as CFO.

The deal also provides an exit for Finance Wales, which backed Gould and Shaw in their acquisition of Wholebake three years ago. Finance Wales is an investment fund and agency of the Welsh government.