UK herbs and spices supplier The Bart Ingredients Co. has decided to expand its wet ingredients business with the acquisition of local firm OTP Foods.
The bulk of Bart’s business is in dry ingredients but last year it launched products including sauces and marinades.
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David Collard, Bart’s CEO, said Berkshire-based OTP was a “natural extension” to its business.
“We can already boast several firsts in wet ingredients and we want to drive further change. There is ample scope for taking the consumer into new product areas, and we want to be the company that takes them there,” Collard said.
“Our customer is particular. They want quality and pure ingredients. They want to be inspired and to try something new and exciting. They like authenticity and have a taste for the exotic. At the same time, they want products which are flexible and easy to use with simple cooking techniques, and they respond to meal solutions that combine practicality and taste.”
Bart, owned by private-equity group Langholm Capital, said the wet ingredients market was “growing at a year-on-year rate of 15%”.
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By GlobalDataThe deal was funded by Santander. Bart claimed the finance would also “allow for further organic growth” and help it “capitalise on other market opportunities and growth areas”.
Click here for an interview just-food held last summer with Collard in which he discussed the relaunch of Bart Spices as The Bart Ingredients Co. and the broadening of its portfolio.
