Lord Ahmed came under fire from baby milk campaigners yesterday [Monday] as it emerged that he had negotiated a paid post in which he will advise the Swiss food giant Nestlé.

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The prominent Labour Lord, who was made a life peer by Prime Minister Tony Blair in 1998, told the Guardian: “I may become an adviser on international affairs.


“They have suggested [the advisory post] because of my interest in other countries.”


The appointment of the high profile Muslim is a coup for Nestlé, which has been the target of a long running campaign against its baby milk formula.


Campaigners such as the Cambridge-based Baby Milk Action group suggest that the company unethically pedals formula to mothers in the developing world rather than encouraging breastfeeding, a serious breach of the World Health Organisation’s international code for marketing breast milk substitutes. Many also allege that doctors are bribed to boost formula use, and hence Nestlé’s sales. Such claims are strongly denied by company executives.

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Rotherham-based Lord Ahmed, who has made company-sponsored trips to Nestle’s Pakistani operations in order to see the alleged abuses for himself, insists that such criticism is unfounded, and generated by “white people” ignorant of the facts.


A statement issued by Nestlé added: “We have found his input and advice to be very valuable and since then we have entered into discussions with him about him becoming an adviser to Nestle UK Ltd on developing world issues and in particular issues affecting Islamic matters and Muslim communities in the UK.”