Asda has struck a deal to buy the UK stores of discount chain Netto as part of the Wal-Mart arm’s bid to run smaller stores in the country.

The GBP778m (US$1.13bn) will lead to the UK’s second-largest retailer converting Netto’s stores to Asda outlets and integrate them into a new supermarkets division for units smaller than 25,000 sq ft.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Asda wants to run smaller stores in the UK and has said it sees much of the growth in the country’s grocery sector coming from smaller outlets.

Asda said it expects to win approval from the UK’s Office of Fair Trading later this summer and change Netto’s stores to its banner by the middle of 2011.

Netto, which set up a UK business in 1990, and operates 193 stores of an average size of 8,000 sq ft in the country.

It is the market leader in Denmark and has stores in Germany, Poland and Sweden.

Netto MD Claus Juel-Jensen said he wanted to focus on the chain’s stores in Scandinavia and northern Europe.

“We have substantial opportunities for growth in Scandinavia and Northern Europe and believe that the time has come to focus our efforts on the development of our business in these countries,” Jensen said.