Tyson Foods is making changes to the Raised & Rooted plant-based range it sells in the US – including pulling the hybrid burger on offer since the brand’s launch last year.
The US meat giant started marketing the Raised & Rooted brand domestically last summer as part of the company’s moves to tap into growing interest in plant-based options. Tyson developed and launched plant-based nuggets and a burger called The Blend, the recipe for which contained meat.
Go deeper with GlobalData
Tyson’s changes to the products on offer in the US include the removal of an ingredient from its plant-based nuggets and sliders and a decision to no longer sell The Blend.
“We are continually updating our products, and recently reformulated our plant-based nuggets and tenders with a recipe that improves the taste and texture of our products. This new recipe also removes egg white. We are producing the reformulated products and shipping to our customers this month,” a Tyson spokesperson said. “The Raised & Rooted Blend will be discontinued as we constantly evaluate products working alongside our customers and consumers.”
Last month, Tyson took the Raised & Rooted brand to Europe, marketing a series of products to foodservice customers.
“Regarding our European Raised & Rooted products, all of the products do not contain animal products except one, the Garlic & Herb Dipping Fries,” the spokesperson added.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
