DanoneSa, the Turkish arm of French food giant Danone, has revealed that it has launched three new products on the local market.

The dairy products and bottled water producer established in 1997 as a joint venture Turkish industrial conglomerate Sabanci Holding and Danone, recently presented its new range of flavoured yoghurts at a special show. The range includes vanilla, lemon and hazelnut flavours.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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TURKEY: Danone launches three new products on Turkish market

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Global Pasta & Noodles Market: Merger and Acquisitions January 2016

Quarterly Beverage Tracker – Third Quarter 2016 Turkey

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Global Pasta & Noodles Market: Merger and Acquisitions January 2016

Quarterly Beverage Tracker – Third Quarter 2016 Turkey

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Global Pasta & Noodles Market: Merger and Acquisitions January 2016

Quarterly Beverage Tracker – Third Quarter 2016 Turkey

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Sabanci Holding

Danone SA

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Global Pasta & Noodles Market: Merger and Acquisitions January 2016

Quarterly Beverage Tracker – Third Quarter 2016 Turkey

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Danone SA

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