The IRI New Product Pacesetters Top Ten - 2008

The IRI New Product Pacesetters Top Ten – 2008

For the last 14 years, IRI has published its New Product Pacesetters report, an analysis that showcases the ten best-selling new food and beverage products in the US. Here is the list of those products - as well as links to just-food's interview with IRI.

April 1, 2009

For the last 14 years, IRI has published its New Product Pacesetters report, an analysis that showcases the ten best-selling new food and beverage products in the US.

In 2008, IRI said US food and drink manufactures had been faced with “unprecedented challenges” but that a clutch of brands had thrived despite the downturn.

Last year, home dining and indulgence were two key trends among the more successful new products.

For our interview with IRI’s Anne Berlack on the report’s findings, published yesterday (31 March), click here.

For the time being, here is the list of the best-selling ten new food and beverage products in the US last year.

2008 New Product Pacesetters: Top 10 Food & Beverage Brands (US$s in millions)

(Total year-one dollar sales across food, drug, mass channels, excluding Wal-Mart)