Starbucks Thailand is being encouraged by Oxfam to buy its coffee beans from local farmers at a higher price.
Go deeper with GlobalData
The campaign is aimed at supporting the Fair Trade campaign, which urges companies to support local farmers by paying them a fair price for their coffee beans.
Oxfam has been holding talks with Starbucks for several months, as a result of which Starbucks may start buying coffee from local farmers next year. All four of the major coffee companies, Nestlé, Kraft, Sara Lee and Proctor and Gamble, have been targeted by the Fair Trade campaign, which also wants governments to set up regulations to manage the supply of coffee, reported the Nation.
For more news on this subject click here.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
