Swiss cooperative retailer Migros Group will expand its confectionery offering, with the addition of a number of Mars brands.

In an announcement today (28 January), Migros said that it will begin carrying a number of Mars products including Mars, Snickers, Twix, M&Ms and Maltesers. The move comes as part of a wider shift to expand the group’s confectionery offer.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

As part of that move, a spokesperson confirmed that Migros has cut some of its own label brands – including Tresella et Choco Loco – which have not been received well by consumers.

Nevertheless, Migros insisted that its own label sales – which currently make up about 90% of total sales – would not drop. The group reiterated its commitment to its own brand strategy.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now