Switzerland’s largest retailer Migros is to increase bread prices tomorrow (4 December) due to a poor Swiss wheat harvest this year.

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The retailer will add CHF0.05 to 500g wholemeal and half wholemeal loaves. Standard kilo loaves will rise by CHF0.10, while specialist breads, such as brioche plaits, will rise by CHF0.10-0.20 to reflect the increased cost of other ingredients.


Supplier IP Suisse recorded crop shortfalls of up to 30%, leading to flour price rises of between 12% and 17%. 


Migros has pledged to drop prices again, once ingredient costs fall back.

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