Swiss retail and food manufacturing giant Migros has announced plans to reorganise its chocolate business with a view to boosting sales overseas.
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The company will integrate its CHF400m (US$455m) Chocolat Frey chocolate business with its CHF230m premium dry groceries procurement agency and packer unit, Delica.
The buying skills of Delica’s 300 specialist traders will be retained, even if some administrative functions transfer to Frey’s Buchs headquarters, the company said.
The combined businesses will focus on its international trade profile and be run by the current Frey director, Hans-Ruedi Christen.
Former Delica head, Adrian Zigerli, is awaiting redeployment.
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By GlobalData
