Swiss chocolate producer Barry Callebaut has admitted it would be open to sharing control of its German brand Sarotti.
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The company, which supplies the world’s larger consumer chocolate companies, said today (14 May) that it would be willing to team up with a partner on Sarotti.
“We have no plans whatsoever to sell the brand but if a good distribution partner comes along, we would talk to them – as long as we could keep the production (of Sarotti),” a spokesperson for Barry Callebaut told just-food.
The bulk of the Barry Callebaut business comes from supplying consumer chocolate giants like Hershey and Nestlé. The company does, however, own four brands – one for the US market and three in Europe.
The spokesperson admitted that Barry Callebaut’s expertise is acting as a supplier. She said: “Our core competencies is in business-to-business production, not necessarily in consumer marketing.”
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By GlobalDataHowever, the spokesperson insisted Barry Callebaut is committed to consumer chocolate despite it only forming a “small” part of its overall business.
“We can only offer a good service to our industry partners of we have the know-how for consumer chocolate and we are close to consumer trends. Our European consumer business is doing well.”
