Telepizza, Spain’s biggest fastfood chain, is to begin selling kebab sandwiches to meet sizzling local demand for the Middle Eastern food.
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Telepizza said it will sell the ‘telekebab’ in 530 Spanish outlets and through phone deliveries.
The telekebab will be filled with the sandwiches’ typical ingredients: beef, chicken and lamb meat topped with cheese, lettuce and tomatoes. Telepizza said it would add its own unique sauce to make telekebab a “truly Mediterranean offer”.
Telepizza is moving to diversify beyond its traditional pizza fare and the “highly popular” kebab presents a strong expansion opportunity, it said. Telepizza has 725 restaurants in six countries.
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By GlobalData
