Sales of private label products in Spain have risen 5.6% to reach 41% during July as consumers feel the pinch from the country’s deep recession.

According to Nielsen reports, over the period, branded food products saw their turnover drop 3%.

The biggest private label gains were found in cheeses, where sales soared 9%, taking, taking a 25% market share compared to 16% in the same period of last year.

Overall, own-labels saw their market share rise to 41% from 39.5% year-on-year as they continued to make gains in meat products, canned foods and the frozen segment

The phenomenon comes as Spaniards continue to tighten their belts as unemployment reaches 20% and the economy remains mired in recession.

Hypermarket giants Eroski, Carrefour’s Dia and Alcampo have launched a slew of new recession-busting private-label categories to court these shoppers. Even El Corte Ingles, which is known for its premium positioning, has launched a discount food label.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

 

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now