Kraft Foods has struck deals to sell Spanish biscuit business Artiach and the Hungarian rights to chocolate brand Balaton.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The disposals were a condition of the EU’s approval of Kraft’s acquisition of Danone’s global biscuit business last year.


The US food giant has offloaded Artiach to Spanish baker Panrico, while Nestlé has snapped up Balaton.


Kraft insisted the disposals would “not affect its ongoing businesses” in Spain and Hungary.


Financial details were not disclosed.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Kraft bought Danone’s biscuit business last year in a deal worth EUR5.3bn (US$8.3bn).