US pork giant Smithfield Foods has signed a deal to sell its pork products online in China, exclusively via the country’s second largest e-commerce site JD Fresh.
Smithfield, which is owned by China’s WH Group, the world’s largest pork producer, signed a three-way deal with JD Fresh and Henan Shuanghui Investment and Development, which is majority-owned by WH Group and the exclusive domestic agent of the US firm in China.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataVirginia-based Smithfield will sell more than ten products on JD.com, and further cooperate on big data, cold chain logistics and foods traceability, according to a company statement.
The products sold on JD.com will include bone-in cuts and variety meats, with a focus on small-packaged frozen products.
Kenneth Sullivan, president and chief executive officer at Smithfield, said: “Through this partnership, Smithfield Foods will take yet another step in developing its e-commerce business and expand its presence in China, as we meet consumers where they shop.”
Richard Liu, chairman and chief executive officer at JD.com, said: “We are pleased to be working with Smithfield, a trusted and respected partner with a long history in the industry, to offer easy access to high-quality choices for even more families around the country.”
WH Group acquired Smithfield in 2013 for US$4.7bn.
