UK firm Seabrook Crisps said it is eyeing new opportunities in the Australian market to drive its exports business “with a new deal in the pipeline” in the country this month.
The company declined to give details about the deal but a spokesperson told just-food: “Seabrook is planning to build on the initial order and drive repeat business.”
Go deeper with GlobalData
The business, owned by UK private-equity firm LDC, is also exploring “strategic private-label opportunities on an international level” to help further boost sales, the spokesperson said.
Seabrook is a private-label supplier in the UK and international markets and is “looking at those strategic opportunities where the brand doesn’t or can’t play”, the spokesperson said.
According to Seabrook, the company has “rapidly expanded” into 15 export markets since signing its first deal with the Lulu Hypermarket in the United Arab Emirates in April 2016.
The crisps maker said it had secured deals with customers including Monoprix in France, Carrefour in Spain, the 7-11 convenience chain in Hong Kong and Walmart in China.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataEarlier this month, Seabrook indicated it was on the look-out for acquisitions after announcing it had appointed advisors to help it grow.
