Findus Group has signed an agreement which gives it exclusive rights to the sale of meat substitute Quorn in Sweden, Denmark, Finland and Norway.
“It is our common ambition to drive category growth and the development of both Quorn and Findus as category leaders in all Nordic markets, both in retail and in food service,” Cecilia Karlsson, Findus VP of business development and new product development in the Nordic countries, said.
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Quorn is a range of products based on mycoprotein and was discovered in 1965 by researchers in England. According to Findus, per capita consumption of meat substitutes in Sweden is among the highest in the world.
“We look forward to a partnership with Findus to can develop the category by offering innovative quality food that is both tasty, healthy and environmentally friendly,” said John Cornish, commercial director at Quorn.
In October, it emerged that Lion Capital, the private-equity firm that bought Findus in 2008, was in talks to sell the Nordic operations of Findus.
Private-equity firm Exponent acquired Quorn last year when it bought Premier Foods plc’s meat-free business.
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By GlobalDataExponent created Quorn Foods and, in an interview with just-food soon after the takeover, Kevin Brennan, the CEO of the new firm, said the company would look to continue to grow its business in Europe, Australia and the US.
