The battle for Russia’s lucrative ice cream market has heated up, with Unilever opening one ice cream factory after another, forcing its key opponents to take counter-measures.
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Unilever’s main competitor, Switzerland-based Nestle, is also seeking new ways to expand its presence in the ice cream segment.
“We are planning to expand our presence in the Russian [ice cream] market by increasing the distribution and supply of new tastes and products to consumers,” said Nestlé spokesperson Marina Zubareva.
Currently, Unilever’s Inmarko has a 16.2% market share, while Russian firm Talosto accounts for 11.7% of sales, followed by Nestle with an 11.1% share.
