Spanish bakery and dessert company Reina Group has acquired local sandwich-maker Vital Sandwiches.
Financial terms of the transaction were not disclosed.
Go deeper with GlobalData
In a statement, Reina Group said the deal allows it to “further consolidate its position in the food sector” by “expanding” its product portfolio and “creating new lines of business”.
The group, which mainly serves the retail channel with a limited presence in foodservice, added that the acquisition of Vital Sandwiches is part of a strategy to grow locally and internationally.
Founded in 1993, Vital Sandwiches operates out of a facility in Manzanares, Ciudad Real. It sells sandwiches labelled as Vital, Gastro, Brunch, and NOW!
Reina Group, which houses brands such Postres Reina, Postres Montero, and Surivan Feel the Taste, is seeking to boost its presence in “ready-to-eat” products, a sector it said is “growing at a rapid pace”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAlfonso López Rueda, the president of Reina Group, said: “The incorporation of Vital Sandwiches is a new exciting challenge, entering a new market for us. We are sure that our track record and know-how will provide a new vision and a great boost, which will allow us to reach new consumers.”
The acquisition also provides Reina Group with a new production centre in Spain, complementing its existing facilities in Portugal and the US.
Reina Group traces its roots to 1926 with the Reina family’s chocolate and nougat factory.
Expanding into bakery and festive sweets in 1960, the company then entered the dairy dessert market in 1970.
In recent years, the company has actively expanded through acquisitions.
The most recent was the purchase in September of Tradición Casera, a Rioja-based company specialising in desserts and yogurts.
In November 2022, Surivan Feel the Taste acquired Zukán’s line of semi-finished products, including syrups and sauces, targeting the pastry, ice cream, and hospitality sectors.
In 2021, Reina Group acquired a majority stake in Condi Alimentar, a Lisbon-based family-owned producer of powdered desserts and gelatins.
