Loop, the global re-use platform operating in more than 20 countries, has entered the Canadian market, where it is working with major retailer Loblaw and manufacturers including Kraft Heinz.
Launched in early 2019 by recycling company TerraCycle, Loop is intended to address the issue of waste at its source by providing consumers with a circular re-use platform while encouraging manufacturers to take responsibility for their packaging in the long term.
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The scheme can include the use of refillable packaging which is collected, cleaned and re-used. In Canada, Kraft Heinz will be encouraging the re-use of its Heinz tomato ketchup bottles.
Loop has initially been rolled out in Canada with Loblaw to consumers in Ontario. Canada joins countries including the US, the UK and France as markets where the Loop scheme is operational.
Galen Weston, executive chairman of Loblaw Companies, said: “The fact is that there’s too much plastic waste in our environment. We are part of the problem and must be part of the solution.
“We are actively reducing plastic waste in hundreds of ways in our business today through better processes, new materials, and packaging design. Loop is one of the most innovative opportunities as we work with them to make it easier for consumers to be part of the solution.”
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By GlobalDataTom Szaky, founder and CEO of Loop and TerraCycle, said: “Loop is designed to be as convenient as the single-use shopping experience while creating a sustainable, circular model for consumption.
"Collaboration is necessary to tackle the waste crisis head on. As Canada's largest retailer, Loblaw's operational scale and years of expertise will make Loop accessible to more shoppers and make meaningful progress toward our shared goal of reducing waste."
Other food manufacturers which have agreed to partner Loop in Canada include organic cereal and snack food business Nature's Path and dairy firm Organic Meadow.
Read just-food's analysis: Reusable packaging – from green to grubby and back again?
