Start-up accelerator Terra – set up by financial services group Rabobank and backed by Nestle – has announced the latest group of companies to join the programme.
UK-based children’s meals business Nom Nom World Foods and US cereal and snack maker Native State Foods are among the batch of start-ups to join Terra, which Rabobank formed last year with US technology campus RocketSpace.
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Nestle said in June it would support start-ups selected during two programmes, with the first of those groups – containing 18 food and agriculture firms – now announced.
Milis Bio, an Irish firm making protein-based sweeteners, US prebiotic sugar supplier Sugarlogix and US no-added-sugar coffee creamer business Know Brainer Foods have also been selected.
The companies, which also include those offering inventory software, omega-3 ingredients and pesticides, will work at RocketSpace’s campus and head office in San Francisco.
Health Warrior, a US-based maker of “superfood” snacks, was among the fledgling companies selected. Shane Emmett, Health Warrior’s founder and CEO, said: “The opportunity to bring more radically convenient real food to Americans is unprecedented right here, right now. We are fired up for Terra to help accelerate our innovation initiatives.”
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By GlobalDataIngredients companies Givaudan and Griffith Foods, meat supplier OSI Group and Australian agribusiness GrainCorp are also among the food-industry multinationals working with Terra on the programme.
Rui Barbas, chief strategy officer for Nestle’s US business, said its work with the scheme is “one way that Nestle can play a leading role in meeting quickly-evolving consumer needs”.
Barbas added: “When we combine the resources and expertise of Nestle with the ingenuity and agility of startups, we can create real change in our industry and shape a healthier future.”
