This week Cerebos Greggs announced the closure of its East Tamaki plant putting 125 jobs at risk. Job cuts were announced at Asda too as the company plans a restructure to cut costs. Ads and marketing campaigns were the centre of attention this week with Aldi getting its wrists slapped over the Swap and Save campaign and Sainsbury winning an appeal for a judicial review of Tesco’s price promise. Here is the week in quotes
“The consumers’ cheese purchasing repertoire has been generally flat over the last five years even though the range available has increased” – Adams Foods prepares to “transform” the UKs grated cheese category with its latest launch.
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“The sale of the free-from division, consequent group restructuring and capital investment have transformed the balance sheet and provided the group with the strong foundation on which it is operating” – CEO of Finsbury Foods John Duffy comments on the increase in first-half profits.
“But we can’t justify continuing to invest money in this ageing plant when we already have more modern manufacturing facilities capable of increased volumes” – Cerebos Gregg’s CEO Terry Svenson announces the closure of the East Tamaki plant.
“Now that permission for the Judicial Review has been granted, we will robustly defend the way we make fair comparisons between products based on what matters to customers, which has already been approved by the ASA and the Independent Reviewer” – Tesco hits back after Sainsbury’s was given approval to push ahead with a judicial review of its Price Promise campaign.
“In the spirit of openness, we’ve let our colleagues know that we will be having some more detailed discussions with them this week about a new structure” – Asda confirms it will be cutting jobs at its head office as part of a cost-cutting drive.
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By GlobalDataUp to 150 stores in the current BHS portfolio have the opportunity to take this “concept, and depending on this initial trial, the plan is to open the concept within 50 stores by the end of 2014” – BHS outlines plans to expand into food.
“It is no surprise that other supermarkets are trying to find issue with our campaign as we continue to impress shoppers with both the price and quality of what we sell” – Aldi expresses its disappointment that the ASA ordered it to pull its Swap and Save ad after Asda complained
“Everyone is making healthier choices. You just need to go round the show and see the options coconut water, fruit bars – it’s a macro trend that will definitely help us” – Popchips commercial director Ben Heathorn hopes the shift toward healthier offerings will prove positive for Popchips.
“It’s the ability to be humble enough and say ‘we will not be able to invest enough and if we want to win we have to cooperate'” – Strauss COO Shahar Florence on the importance of partnering big brands.
“Really the point here is, that growth through acquisitions, it is today just as important if not more important than any time in our company’s history” – president Allen Shiver on the importance of acquisitions in Flowers Foods expansion plans.
