Petits Filous fromage frais was the UK’s most-promoted food brand in June, according to the latest data from the just-food Promo Tracker.
Over 85% of the Petits Filous SKUs on sale were on promotion, data from mysupermarket-insights.co.uk shows.
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However, each of the four retailers monitored by the tracker – Tesco, Asda, Sainsbury’s and Ocado – had a smaller proportion of their SKUs on promotion in June than in May.
Yoplait-owned Petits Filous headed a list of dairy brands in the top four spots in the Tracker.
Danone’s Actimel had 81.7% of its SKUs on promotion. Muller, which has headed the Tracker for the last two months, had 74.1% of SKUs on promotion. A second Danone brand, Activia, had 71.3% of its SKUs discounted.
Asda’s own-label Fresh Tastes range made up the top five most-promoted brands. The data showed that 70.8% of its SKUs were on promotion in June.
Tesco had a greater proportion of its SKUs on promotion, with just under 23.4%, although this was down sharply from last month’s 35.6%.
Each retailer had a smaller proportion of SKUs on promotion in June. Sainsbury’s had 20.1% of its lines on promotion, compared to 27% in May. Asda had 19.1% of its SKUs discounted in June against 22.4% in May, while Ocado sold 10.8% of its SKUs on promotion in June versus 16.9% a month earlier.
The top five most-promoted food categories were cooked, prepared meat and poultry; frozen pizza and breads; yoghurts; baby food and snacks; and snack meals.
| Brands | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Petits Filous | 85.4 | £0.44 |
| Actimel | 81.7 | £0.59 |
| Muller | 74.1 | £0.21 |
| Activia | 71.3 | £0.23 |
| ASDA Fresh Tastes | 70.8 | £0.40 |
| Goodfella’s | 67.9 | £0.69 |
| Innocent | 66.7 | £0.51 |
| Walkers | 54.7 | £0.38 |
| Pringles | 54.1 | £0.67 |
| Sainsbury’s Italian | 52.7 | £0.38 |
| Rachel’s | 52.6 | £0.29 |
| Uncle Ben’s | 50.0 | £0.41 |
| Cow & Gate | 47.9 | £0.13 |
| Fox’s (Biscuits) | 47.9 | £0.46 |
| KP | 46.9 | £0.38 |
| Amoy | 46.7 | £0.38 |
| Tesco Italian | 43.9 | £0.48 |
| Plum Baby | 43.2 | £0.31 |
| Quaker | 42.1 | £0.37 |
| Bernard Matthews | 41.3 | £0.96 |
| Categories | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Cooked, Prepared Meat & Poultry | 49.21 | £0.59 |
| Frozen Pizza & Breads | 47.98 | £0.55 |
| Yoghurts | 40.52 | £0.26 |
| Baby Food & Snacks | 36.76 | £0.18 |
| Snack Meals | 34.96 | £0.22 |
| Crisps & Snacks | 34.24 | £0.44 |
| Fruit | 30.91 | £0.89 |
| Chilled Desserts | 30.81 | £0.17 |
| Sausages & Burgers | 28.89 | £0.54 |
| Frozen Vegetarian | 28.30 | £0.33 |
| Fresh Pasta & Pasta Sauce | 28.15 | £0.37 |
| Longlife Fruit Juice | 28.12 | £0.37 |
| Frozen Ready Meals | 27.70 | £0.42 |
| Rolls & Bagels | 27.69 | £0.19 |
| Chocolate Bags, Bars & Multipacks | 25.03 | £0.35 |
| Frozen Poultry | 25.00 | £0.70 |
| Fresh Vegetarian Food | 24.91 | £0.62 |
| Dips & Fillers | 24.62 | £0.24 |
| Frozen Desserts & Fruit | 24.04 | £0.47 |
| Frozen Meat | 22.14 | £0.53 |
| Tinned Pasta | 22.05 | £0.17 |
| Bacon | 21.29 | £0.59 |
| Frozen Fish & Seafood | 21.17 | £0.73 |
| Rice, Pulses & Grain | 20.85 | £0.43 |
| Ice Cream | 20.47 | £0.73 |
| Pasta Sauce | 20.30 | £0.40 |
| Sweets | 20.21 | £0.16 |
| Cheddar Cheese | 19.86 | £0.63 |
| Block Chocolate | 19.78 | £0.38 |
| Deli Meat | 19.55 | £0.44 |
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 28994 | 6775 | 23.37 | £0.93 |
| Sainsbury’s | 22116 | 4440 | 20.08 | £1.05 |
| ASDA | 25462 | 4855 | 19.07 | £0.54 |
| Ocado | 18826 | 2025 | 10.76 | £0.83 |
