Petits Filous fromage frais was the UK’s most-promoted food brand in June, according to the latest data from the just-food Promo Tracker.
Over 85% of the Petits Filous SKUs on sale were on promotion, data from mysupermarket-insights.co.uk shows.
However, each of the four retailers monitored by the tracker – Tesco, Asda, Sainsbury’s and Ocado – had a smaller proportion of their SKUs on promotion in June than in May.
Yoplait-owned Petits Filous headed a list of dairy brands in the top four spots in the Tracker.
Danone‘s Actimel had 81.7% of its SKUs on promotion. Muller, which has headed the Tracker for the last two months, had 74.1% of SKUs on promotion. A second Danone brand, Activia, had 71.3% of its SKUs discounted.
Asda’s own-label Fresh Tastes range made up the top five most-promoted brands. The data showed that 70.8% of its SKUs were on promotion in June.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
![](/wp-content/themes/goodlife-wp-B2B/assets/images/company-profile-unit.png)
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTesco had a greater proportion of its SKUs on promotion, with just under 23.4%, although this was down sharply from last month’s 35.6%.
Each retailer had a smaller proportion of SKUs on promotion in June. Sainsbury’s had 20.1% of its lines on promotion, compared to 27% in May. Asda had 19.1% of its SKUs discounted in June against 22.4% in May, while Ocado sold 10.8% of its SKUs on promotion in June versus 16.9% a month earlier.
The top five most-promoted food categories were cooked, prepared meat and poultry; frozen pizza and breads; yoghurts; baby food and snacks; and snack meals.
Brands | % of all SKUs on promo | Average saving per promo |
---|---|---|
Petits Filous | 85.4 | £0.44 |
Actimel | 81.7 | £0.59 |
Muller | 74.1 | £0.21 |
Activia | 71.3 | £0.23 |
ASDA Fresh Tastes | 70.8 | £0.40 |
Goodfella’s | 67.9 | £0.69 |
Innocent | 66.7 | £0.51 |
Walkers | 54.7 | £0.38 |
Pringles | 54.1 | £0.67 |
Sainsbury’s Italian | 52.7 | £0.38 |
Rachel’s | 52.6 | £0.29 |
Uncle Ben’s | 50.0 | £0.41 |
Cow & Gate | 47.9 | £0.13 |
Fox’s (Biscuits) | 47.9 | £0.46 |
KP | 46.9 | £0.38 |
Amoy | 46.7 | £0.38 |
Tesco Italian | 43.9 | £0.48 |
Plum Baby | 43.2 | £0.31 |
Quaker | 42.1 | £0.37 |
Bernard Matthews | 41.3 | £0.96 |
Categories | % of all SKUs on promo | Average saving per promo |
---|---|---|
Cooked, Prepared Meat & Poultry | 49.21 | £0.59 |
Frozen Pizza & Breads | 47.98 | £0.55 |
Yoghurts | 40.52 | £0.26 |
Baby Food & Snacks | 36.76 | £0.18 |
Snack Meals | 34.96 | £0.22 |
Crisps & Snacks | 34.24 | £0.44 |
Fruit | 30.91 | £0.89 |
Chilled Desserts | 30.81 | £0.17 |
Sausages & Burgers | 28.89 | £0.54 |
Frozen Vegetarian | 28.30 | £0.33 |
Fresh Pasta & Pasta Sauce | 28.15 | £0.37 |
Longlife Fruit Juice | 28.12 | £0.37 |
Frozen Ready Meals | 27.70 | £0.42 |
Rolls & Bagels | 27.69 | £0.19 |
Chocolate Bags, Bars & Multipacks | 25.03 | £0.35 |
Frozen Poultry | 25.00 | £0.70 |
Fresh Vegetarian Food | 24.91 | £0.62 |
Dips & Fillers | 24.62 | £0.24 |
Frozen Desserts & Fruit | 24.04 | £0.47 |
Frozen Meat | 22.14 | £0.53 |
Tinned Pasta | 22.05 | £0.17 |
Bacon | 21.29 | £0.59 |
Frozen Fish & Seafood | 21.17 | £0.73 |
Rice, Pulses & Grain | 20.85 | £0.43 |
Ice Cream | 20.47 | £0.73 |
Pasta Sauce | 20.30 | £0.40 |
Sweets | 20.21 | £0.16 |
Cheddar Cheese | 19.86 | £0.63 |
Block Chocolate | 19.78 | £0.38 |
Deli Meat | 19.55 | £0.44 |
Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
---|---|---|---|---|
Tesco | 28994 | 6775 | 23.37 | £0.93 |
Sainsbury’s | 22116 | 4440 | 20.08 | £1.05 |
ASDA | 25462 | 4855 | 19.07 | £0.54 |
Ocado | 18826 | 2025 | 10.76 | £0.83 |