Premier Foods plc has announced the launch of flavour pots under its Loyd Grossman brand in the UK.

Loyd Grossman Pan Melts "concentrates the finest combination of Italian ingredients into little pots" and can be used for meat dishes.

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The range comprises four flavours: Wild Mushroom and Creamy Mascarpone; Crushed Basil, Garlic and Rich Parmesan; Sun Dried Tomato and Creamy Ricotta; and Mediterranean Tomato, Sweet Red Pepper and Smoky Paprika.

Premier said it hoped to "generate penetration within the 1-2 person meal occasion" through the launch.

Yilmaz Erceyes, brand director for cooking sauces at Premier Foods, said: "We believe there is a massive opportunity to drive usage in the category by providing consumers a convenient way to add vibrant flavours to dishes. The new Loyd Grossman Pan Melts are perfectly portioned, convenient and quick to use but also deliver a premium taste, which is often lacking in this category."

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