Pladis, the UK-based snacks group subsidiary of Turkey-based Yildiz Holding, has launched a tablet chocolate range, Godiva Masterpieces, initially on sale in North America, Turkey and Saudi Arabia.

Pladis unveiled the line in Turkey and said it will “be rolled out in other markets in the second half of 2017”. Mete Buyurgan, the managing director for Pladis’s operations in Turkey told local media the product would be available in the UK and China “this season”.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The group said the new range “includes different product formats designed to be offered in selected supermarkets”. 

Pladis flagged the launch of Godiva Masterpieces earlier this month. The group said then Godiva chocolate in China was one of three so-called “master brands” operated by the group.

Earlier this month, Pladis announced plans to double its chocolate sales and increase its biscuit sales by 50% as the company targets revenues of GBP3.2bn (US$3.9bn) over the next two years.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now