PepsiCo has launched more snack products under its flagship international brand Lay’s in India.
The company said it had rolled out Lay’s Twistz and Lay’s Crispz on a trial basis in three parts of the country – in Delhi and the wider National Capital Region, in the northern state of Haryana and in Uttar Pradesh, another state in the north of India.
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“Lay’s is a live example of a master brand in our portfolio that straddles different snacking formats and consumption occasions. Last year, we innovated with Lay’s Maxx, a deep-ridged chip format and the consumer response gives us reason to believe that consumers today are willing to try out newer taste experiences from Lay’s,” the company told just-food. “We will evaluate scaling up market access for the new range after a thorough evaluation of our learnings as we take this out to consumers.”
Bothe Twistz and Crispz are available in two flavours – herb and onion, as well as saucy tomatina. PepsiCo is selling packs at two price points, INR5 (US$0.07) and INR20.
Meanwhile, a report in India said last week PepsiCo was streamlining its local portfolio of snacks to sell the products under two brands – Lay’s and Kurkure. The company did not respond to requests from just-food for comment on the report.
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