UK online heathy snack subscription retailer Graze has announced its debut into mainstream retail after securing listings with 850 Sainsbury's stores in the country.
The new range, Graze Good to Go, and will feature 12 on-the-go snack punnets across sweet and savoury.
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By GlobalDataAnthony Fletcher, Graze's CEO, said: "We’ve taken our expertise as an online business and our most popular products to inspire a range that’s delicious and balanced and at a great price point. We’re confident graze good-to-go will be a hit with our existing dedicated grazers and a new set of customers, which our retail presence will open us up to."
The firm also secured listings with Boots and WH Smith Travel.
A spokesperson for Graze told just-food: "We know that people want better options that are still exciting and tasty and Graze's good-to-go range helps customers with this choice.
"We know that consumers want to be able to buy their favourite brands in lots of channels. Currently they're faced with either unhealthy options that don't make them feel good or a healthy option that isn't as tasty or exciting in stores. By selling our snacks in shops Graze is able to solve this problem for consumers by offering them a better choice that's more exciting."
The 12-snack range which features flapjacks, fruit snacks and nut snacks, starts at an RRP of GBP1.19 (US$3.07) each.
