Sweden-based pet-food supplier The Nutriment Company has expanded its operations in the UK by acquiring The Dog’s Butcher, a supplier of “premium” raw dog food.
The financial terms of the transaction, The Nutriment Company’s first in 2025, were not disclosed.
Go deeper with GlobalData
The Nutriment Company described The Dog’s Butcher as a “pioneer” of raw pet food in the UK, highlighting its use of “high-quality, hand-picked ingredients”, sourced locally from regions such as Cornwall and Devon in south-west England.
Founded by Joanne and Daniel Mcmahon, The Dog’s Butcher offers more than 100 minces, chunks and bones.
The Nutriment Company said the deal will broaden The Dog’s Butcher’s customer base.
Julius Adrian, chief corporate development officer at The Nutriment Company, described The Dog’s Butcher’s assortment as “a perfect addition to our existing offering”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe Nutriment Company’s portfolio includes brands such as Nutriment, DIBO, Barfgold, AniForte, and Natural Instinct.
In a joint statement, Joanne and Daniel Mcmahon added: “We were delighted when we met with the people from TNC, they really shared our commitment to raw feeding, and the quality of ingredients. They are committed to the Pet Industry and that was really important to us.”
Last year, Stockholm-based The Nutriment Company completed three acquisitions in the UK and one in Germany.
In early August, it acquired Petman, a German raw pet-food company based in Wuppertal.
Established in the 1990s, Petman specialises in manufacturing raw pet food for dogs, cats, reptiles and fish.
August also saw The Nutriment Company buy UK business Pet Treats Wholesale, further diversifying its offerings with natural pet treats.
A month earlier, the group purchased Natural Instinct, which makes frozen dog food, as well as natural treats.
In April, The Nutriment Company acquired Totally Natural Pet Products, a Scottish dog-food manufacturer.
