Just a year after having the highest fish consumption in the Nordic-Baltic region, Norwegians are now eating meat in record amounts.


The average Norwegian’s meat intake in 2003 was 73 kilos, up from 45 kilos the year before, according to the newest overview from the Directorate for Health and Social Affairs. The figures include poultry and cross-border purchases in Sweden, newspaper Dagsavisen reports.


The Norwegian meat industry expressed satisfaction with the trend, while the directorate and nutritionists registered concern.


“We urge people to choose leaner meat and to eat more fish, fruit and vegetables. We also urge the meat industry to lower the fat content of sausages and minced meat, among others,” said Arnhild Haga Rimestad, director of the directorate’s nutrition section.


Professor of nutrition Kaare Norum partly attributed the rise of meat consumption in Norway to the Meat Information Office having greater funding than the Norwegian Seafood Export Council, which used to be the national information centre for fish.

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Norum also blamed the popularity of high-protein diets, with both the Atkins and Fedon Lindberg’s Glycemic Index plans attracting much attention in Norway.