Norwegian salmon is loosing its share of the European market as competition increases from Scotland, Chile and the Faroe Islands.
Consumer demand for salmon has actually increased by 15% in recent months throughout Europe, but analysts believe that other exporter countries are better than Norway at marketing their produce.
According to reports in the Dagens Naeringsliv newspaper, the share of the market enjoyed by Norwegian salmon has plummeted from 64% to 54% in just six months.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
