This week’s batch of new product launches includes a new category from Halo Top, as well as snacks from UK sports nutrition company Maximuscle and nut-butter business Pip & Nut.
Halo Top enters another UK category
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The US ice-cream brand has moved into another part of the grocery store in the UK.
A range of five, chilled desserts have been launched in the country, with the products initially available at Tesco.
“We challenge ourselves to constantly innovate at Halo Top, so setting our sights beyond the freezer felt like the next natural step,” Justin Ball, president of Halo Top’s international arm, said. “We’ve also been blown away by the support for the brand in the UK. It only felt right that we chose the UK to be the first place in the world to experience the Halo Top brand outside of the ice cream aisle.”
The Halo Top Chilled desserts, which come in flavours including birthday cake, salted caramel and strawberry cheescake, contain between 135 and 153 calories. They have an RRP of GBP4.
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By GlobalDataConagra Brands partners with Coca-Cola on Snack Pack Fanta Gels
US packaged food business Conagra Brands has linked up with beverage giant Coca-Cola on a range of flavoured gels.
The product innovation brings together Conagra’s Snack Pack brand with Coca-Cola’s Fanta drinks brand. It is Conagra’s first-ever co-branded partnership.
Snack Pack Fanta Gels come in three fruit flavours – orange, grape and pineapple.
Audrey Ingersoll, brand director for Snack Pack, said: “We’re thrilled to be teaming with Fanta on the launch of Snack Pack Fanta Gels. Each cup is bursting with delicious fruit flavour. Whether you’re a lover of Snack Pack, Fanta, or both, we think you’ll find a reason to enjoy our new offerings.”
Snack Pack Fanta Gels will arrive on shelves in late November. Each of the three flavours will be available in six packs of 3.25oz cups and will retail for US$2.79.
UK toddler food firm Little Dish adds finger food range
Little Dish, the UK-based better-for-you toddler food firm, has extended its range with the launch of finger food products.
The three chilled products that make up the range are Mini Cod Fishcakes, Mini Cod Goujons and Mini Chicken & Veg Bites.
The finger foods are made using 100% natural ingredients and contain no additives or preservatives.
Little Dish managing director Shonagh Primrose said: “Our new finger foods give parents a great fresh option for snacks, light meals and lunchboxes, broadening the Little Dish offering beyond complete meals into different formats and toddler mealtimes.”
The new lines are available exclusively at Sainsbury’s with a RRP of GBP2.75 (US$3.54).
Maximuscle launches protein-rich chocolate dippers
Maximuscle, the UK-based sports nutrition company, has launched Protein Dippers which it described as a healthy snack based on the 1980s KP Choc-Dip product.
Its product is made up of short biscuit sticks and a milk chocolate sauce to dip them in but each dipper tub contains 9.6g of protein (16.8%). There’s also no added sugar, no palm oil and no artificial flavours or colours.
Gareth Nicholas, product development manager at Maximuscle, which is owned by HNC Healthy Nutrition, a subsidiary of German consumer goods giant Kruger, said: “KP Choc-Dips were really popular in the 1980s and a great fun snack so our Protein Dippers will hold a lot of nostalgia for many people.
“We developed it to recognise the growing trend of people wanting to be healthier even when it comes to confectionery with high protein and low sugar key considerations.
Maximuscle Protein Dippers are on sale in Sainsbury’s with a RRP of GBP1.50 (US$1.93).
Pip & Nut moves into snacks
Pip & Nut, the UK-based nut-butter and nut-milks supplier, has moved into a new category.
The company has launched a range of nut-butter cups, securing listings with Ocado, Whole Foods Market and UK pharmacy retailer Boots.
Founder Pippa Murray said: “”Time and time again we had consumers asking us to make nut butter cups, in fact some of our most engaged Instagram posts on Pip & Nut’s instagram were those featuring nut butter cups.”
Available in three variants – Milk Chocolate Peanut Butter Cup, Dark Chocolate Peanut Butter Cup and Dark Chocolate Almond Butter Cup – each 34g pack contains two cups.
