This week’s batch of new products includes a new range of Mentos chewy mints from Perfetti van Melle and a new kids’ snack kit range from Italy’s Granarolo.
Granarolo debuts La Merenda della Lola snack kit for kids
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By GlobalDataItalian dairy group Granarolo has launched a snack kit range for young people based on wafers, milk, yogurt, cheese and tea.
It has collaborated with wafer maker Loacker and fruit drinks group Yoga on the launch of La Merenda della Lola, which features its cartoon cow character Lola on the packaging.
There are three variants in the range.
Yomino Fragola + Loacker Classic Wafer Napolitaner – available from May – combines fresh yogurt in an “attractive squeezable” package with a Loacker Classic Wafer Napolitaner bar.
Granarolo Cheese Snack + Detected Yoga Tea combines a deteinated tea and an Italian cheese snack, baked in the oven.
And Granarolo Cocoa Snack + Loacker Classic Wafer Cremkakao is based on a Loacker Classic Wafer Cremkakao bar – containing three layers of Cremkakao cream.
The products are without added flavours, colouring, preservatives and hydrogenated fats.
Granarolo said: “The union of the three brands ensures a further guarantee in line with the values of naturalness, ingredients and Italian spirit, combining genuineness, practicality and attention to a healthy and controlled diet.”
Perfetti van Melle expands Mentos brand in UK
Dutch-Italian confectioner Perfetti van Melle is launching a range of chewy mints in the UK under its Mentos brand.
Mentos Chewy & Fresh are said to differ from the traditional Mentos mints in that they are more compact “for an even stronger minty experience”.
The new product comes in Peppermint and Lemon Mint flavours.
Mark Roberts, Perfetti Van Melle trade marketing manager in the UK, said: “Refreshment is under pressure to stand up against traditional sugar confectionery – the category needs some excitement injected back into it. At PVM we’re actively driving this through a raft of new innovation across our brand portfolio. Mentos Chewy & Fresh is the first bite-size chewy mint, great for on-the-go and creating fresh connections.”
The mints have an RRP of GBP1.70 (US$2.22) for a packet of six.
Jude’s rolls out veg, fruit flavoured ice lollies
UK ice cream maker Jude’s is rolling out fruit and vegetable flavoured ice lollies.
The Fruit and Veg Rockets are being launched by the Hampshire-based company’s Little Jude’s division, which produces products for children. They will be available in a pack of six at Sainsbury’s from 5 May at a recommended retail price of GBP3.50 (US$4.56).
Fruit and Veg Rockets contain no refined sugar, and instead take their natural sweetness from the fruit and vegetables themselves – spinach and apple, beetroot and raspberry, orange and carrot.
Jude’s said each ice lolly contains less than 32kcal and less than 10 grams of sugar per 100g, which it adds is 46% below Public Health England’s recommended sugar target for children’s lollies by 2020 as part of PHE’s Childhood Obesity Plan.
Managing director Chow Mezger said: “The Little Jude’s Fruit & Veg rocket Lollies address sugar concerns of parents, with less sugar than your average yogurt.”
UK meat specialist Gressingham launches venison, wild boar range
UK-based meat specialist Gressingham is adding venison steaks and burgers, and wild boar burgers to its duck range, the first new product launches from Yorkshire Game since it acquired the business last year.
The three products are available now in Asda as Gressingham Game, a new division formed within the group last year, hopes to “encourage more consumers to choose game as a lighter and healthier choice for the summer and beyond”.
William Buchanan, one of the co-owners and joint managing director at Gressingham Game, said: “Our aim with Gressingham Game is to put game back on the shopping list and make it more accessible to consumers looking for healthier and leaner meats.”
Venison steak carry a recommended retail price of GBP4.00 (US$5.22), while both the wild boar and venison burgers will retail at GBP2.99 each.
Dole unveils salad kit line in the US
American fruit and vegetables producer and marketer Dole Food Co. is debuting a new salad kit line in its home market.
The kits “combine plant-based protein with original dressings and hearty, on-trend ingredients”.
Dole Bountiful Kits are targeting flexitarian and paleo consumers with a “ready-to-eat blend of lettuces and vegetables topped with a fresh pouch packet of grains, nuts, seeds and other ingredients”.
There are four variants of the kits which will be sold throughout the US from early next month.
They are Dole Sweet Thai Bountiful Kit, Dole Lentil Cucumber Bountiful Kit, Dole Fiesta Ranch Bountiful Kit and Dole Triple Quinoa Bountiful Kit.
Lisa Overman, director of marketing at Dole, said: “Dole designed Bountiful Kits from the ground up to fulfil simultaneous consumer demands for clean eating, plant-based protein, vegan and flexitarian diets, ketogenic foods and a preference for complete calories over empty calories.”
The kits will carry a RRP of US$4.29.
Unilever, Mondelez join forces with frozen desserts in India
Food giants Unilever and Mondelez International are teaming up to produce a new two-strong range of frozen desserts in India.
Mondelez is bringing its Cadbury Oreo and Cadbury Gems brands to the partnership with Unilever’s know how in ice cream through its India-based unit, Hindustan Unilever, which manufactures the Kwality Walls brand.
Kwality Walls Oreo and Cream and Kwality Walls Gems Burst are now available at all major stores across India at INR249 (US$3.58) and INR25, respectively.
