Dutch food company Wessanen has announced that it has sold Gelderland Frischwarengesellschaft (GFG), part of its private label group, to privately-owned food group Balvers for an undisclosed amount.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Wessanen said the divestiture of GFG, which produces private label bacon-based products, is another step in its strategy to focus on health and premium taste brands.
Annual sales of GFG amounted to approximately €25m (US$32.7m) in 2004. Wessanen said the proceeds will be fully paid in cash and the divesture will have a negligible impact on earnings per share.
