Ahold, the Dutch retail giant, today (21 November) unveiled plans to “accelerate growth” across the business, including moves to boost online sales and expand its convenience store network.
The company, which has stores in markets including the Netherlands and the US, set out ambitions to triple online sales to EUR1.5bn (US$2.12bn), open at least 150 convenience outlets in Europe and expand its private-label revenues in the US.
The retailer’s “six strategic pillars” also included introducing new customer loyalty schemes and saving EUR350m in costs over the next three years.
CEO Dick Boer said the strategy would ensure Ahold “remains successful and at the forefront of the food retail industry”. He added: “We are reshaping our retail businesses to connect with our customers in a more personalised way and to provide an even better shopping experience in our stores and online.”
The strategy, presented to investors at Ahold’s European HQ in Zaandam in the Netherlands today, set out the retailer’s plans to introduce pick-up points in Europe and the US to give consumers the option of collecting their online orders.
Ahold’s expansion plans in Europe include 150 new convenience outlets in Europe and at least 50 supermarkets in Belgium over the next five years.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIn the Czech Republic, Ahold plans to revamp 50 large stores to its “compact hyper” format.
In the US, the retailer wants own label to account for 40% of sales, while it will remodel 100 Stop & Shop and Giant Landover outlets to its Giant Carlisle centre-store layout.