Retail giant Ahold has given backing to local peer Sperwer Group in its bid to buy Dutch retailer Super de Boer.


Ahold, the Dutch retail group behind the Albert Heijn chain, said today (7 October) it would buy around 40 Super de Boer stores if Sperwer’s bid for the business was successful.


The agreement is the latest twist in the speculation surrounding the future of Super de Boer, which has so far attracted two bids – one from Sperwer and one from privately-owned Dutch retailer Jumbo.


Earlier this week, Jumbo said it had won backing from another Dutch retailer, C1000 owner Schuitema, for its own EUR480m bid. 


Schuitema had been linked to a joint offer with Sperwer but decided not to bid for Super de Boer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

However, Schuitema said it would acquire 80 Super de Boer stores if Jumbo’s bid for the business was successful.


Ahold said that Sperwer had today won permission from Super de Boer’s management and supervisory boards to start due diligence.


French retail giant Groupe Casino owns a 57% stake in Super de Boer.