Nestlé is shaking up the recipes for the breakfast cereals it markets in Spain.
The world’s largest food maker, which sells cereal internationally through its Cereal Partners Worldwide venture with General Mills, is removing artificial flavours and colours from the Spanish range.
Go deeper with GlobalData
The Swiss group said it would also look to build on its recent efforts in Spain to reduce the amount of sugar in the cereals.
In 2013, Nestlé set a maximum of 9g per 30g serving of breakfast cereals amied at children. Two years later, the company pledged to reduce sugar by up to 30% in adult cereals.
“Nestlé is committing to continue this sustained effort and continue to progressively reduce the amount of sugar from here to 2020,” it said in a statement.
Earlier this week, in India, Nestlé announced plans to enter the country’s breakfast cereals market later this year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
