Nestle has moved to try to see its US frozen sandwich brand Hot Pockets to benefit from growing demand for snacks with the launch of a "bite-sized" products.
The company is selling Hot Pockets Snack Bites and Hot Pockets Breakfast Bites to tap into the fragmentation of meal times.
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"Today's millennials aren’t sitting down to a traditional three meals a day, so the lines have become blurry between meals and snacking," said Christopher Brody, marketing manager for Hot Pockets.
The snack bites come in four varieties including pepperoni pizza and cheesy beef nacho. Three breakfast bites lines have been developed including bacon, egg and cheese; and ham, egg and cheese.
The products are available at Walmart stores and will be available at "all participating retailers nationwide", next month, Nestle said. The bites have a suggested retail price of US$5 for two nine-ounce packs and $5.49 for a 24-ounce pack.
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