Irish food wholesaler Musgrave Group has bought local ready-to-eat meal producer Clean Cut Meals to expand the ranges at two supermarket chains it owns, SuperValu and Centra.
The financial details of the deal were not disclosed.
Established in 2015, Galway-based Clean Cut Meals offers a range of meal plans including breakfast, lunch, dinner and snack options. Its menu changes monthly.
In a statement, Musgrave said: “This high-quality, meal range will further enhance the healthy meals offering available to SuperValu customers, in what is a rapidly growing category of the market.”
Luke Hanlon, interim managing director of SuperValu and Centra said: “Customers are increasingly seeking healthy, tasty and convenient meal offerings and we have invested heavily in developing our market-leading offering in this category.
“The acquisition of Clean Cut Meals will build further on this investment as SuperValu and Centra continually seek to innovate and enhance its offering in order to meet the needs of our customers in communities all across Ireland.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataConor McCallion and Michéal Dyer, co-founders of Clean Cut Meals, said the deal is a “significant milestone” in the company’s journey.
“This acquisition opens doors to new possibilities, allowing Clean Cut Meals to reach a broader audience through the 700 strong SuperValu and Centra stores nationwide,” they said in a joint statement.
“Our products, once crafted with love in a modest kitchen, will now grace tables across the country, promoting a healthier lifestyle for all. We are excited to bring our healthy and nutritious range of meals and products to SuperValu and Centra customers across the country.”
Clean Cut Meals currently has 20 employees but is expected to grow significantly to allow it to supply SuperValu and Centra’s nationwide retail network.
